Placed a high value on both the text and illustrative content in order to make the reading experience of Palácio Tiradentes – Fiel à Democracia (Tiradentes Palace – Faithful to the Democracy) a pleasant one. This book was not developed to be sold in bookstores, but to be distributed to politicians and people involved with politics. It was sent to the President all the way down to council members. The book was also sent to retired politicians that were part of Brazil’s political history.
To further enhance the book experience and its historical and political content, we designed the package in the form of a ballot box, made out of acrylic and closed with hinges. Clear acrylic was chosen in order to emphasize the ideas of democracy and transparency. We also created a bookmark, in the from of a voting ballot, with just the edge peeking outside of the ballot box, to symbolize the power and importance of voting in regards to the power of democracy and in guiding the trajectory of Brazilian politics.
The Brazilian Association of Advertisers (ABA) wanted to celebrate their ten year anniversary, a period in which they worked alongside advertisers, accepted opinions, discussed solutions, and promoted interactivity between themselves and advertising agencies.
We created an identity based on interactivity, which is the most expressive characteristic of the Association. That is why we used hands to give life to this interactivity. The hands represent the cooperation of affiliated advertisers and the ABA and also signify the openness to all of the different ideas.
When the newly elected politicians of the Alerj, the state assembly of Rio de Janeiro, took office, they wanted to promote the culture of Rio de Janeiro.
A new campaign was created to increase awareness of Alerj’s new cultural goals by inserting Alerj into the state’s cultural calendar. The starting point for this communication was the creation of a new Alerj logo that resembles a megaphone where the smaller triangle represents the people while the larger triangle represents the Assembly. We also created the slogan “Aqui A Cultura Tem Poder” (Here, Culture Has Power), which was used with all advertisement. We developed a new logo specific for the Culture, with a fully modular structure, which suggests the union of the general population and the institution, complementing each other and becoming a single image. The intention is to show that, on entering the House, the opinions of Rio`s citizens are listened to and respected.
Yogoberry wanted to be the official frozen yogurt during the summer in Brazil.
Through Facebook, we invited the public to participate in the 1st Yogoberry Water Balloon War. We had the support of two famous influencers from Sao Paulo, to be the general on each side. They were each shipped a package with special objects to prepare them for battle. In addition, we created a Facebook App and videos to hype the battle.
Sixfeet is a brand of urban clothing from Buenos Aires that targets a young, modern, and creative audience. The brand is inspired by 80’s and 90’s street graffiti from major world cities.
The project started with a branding structure, and then integrated that into the production of prints and clothing design patterns. We developed the entire brand work in all areas, channels and means of communication: clothing collection, in campaigns, catalogues, places of sale, and all pieces of communication.
Sixfeet is a brand of urban clothing from Buenos Aires that targets young, modern, and creative audience. We created the brand winter campaign and it was inspired by the concept of "Animal Print".
We developed the entire clothing collection based in animals and we created a modular system of illustrations that could be applied in all forms of expression. This concept was applied in a series of illustrations for prints and graphic pieces.
Kya Pure® expresses contents and connects with the clients/users of Marijuana from an organic and natural world. Organic, medicinal and natural are the inspiring elements in the development of the collection.
To launch the new Bottle of Coca-Cola that is made of Plant and therefore they are less harmful to the enviroment.
In the poorest regions of Brazil, there are many kids that do not complete primary school or are completely illiterate. One of the reasons is the distances from schools. Some are at least 20km and simply dirt roads. Most of these places have been adversely affected by deforestation.
What can help? The Tree-cycle of Coca-Cola: a bicycle installed in totems that carries a reservoir of seeds near the rear wheel. Each ride will remove seeds from inside the bubbles and spread them. With Tree-Cycle, kids can reach their schools and collaborate with the revival of these paths; helping plant trees.
As a student project in portfolio school we focused on finding a new way to reach our peers and encourage them to have safe sex. So we created Orgasmic Tracks.
At portfolio school we were challenged to create a promotion for “Infinite Obsession” an exhibition by artist Yayoi Kusama. In order to create excitement we wanted to give people a chance to interact with her art in an unexpected way.
We decided to take something that is on every corner in Brazil, telephone booths, and outfit each of them with her art. When somebody went to use one of these telephones they were first invited to hear an audio-guide of Yayoi explaining that specific piece of art.